top of page

What’s in a Name? Tips for Choosing the Perfect Name for Your Business

man and woman sat on sofa

Choosing a name for your business is one of the most important decisions you will make as an entrepreneur. It’s a reflection of your brand and can have a significant impact on how customers perceive your company. There are several factors to consider when choosing a name for your business, and in this blog post, we’ll explore them in detail.

1. Reflect your brand identity

Your business name should reflect your brand identity and what your business stands for. It should also be memorable, unique, and easy to pronounce. Think about your brand values, personality, and tone of voice, and how you can convey this through your name.

2. Consider your target audience

Your business name should resonate with your target audience. Consider what kind of tone and language your audience responds to. For example, if your target audience is young and ‘cool’, you might want to choose a name that’s trendy and catchy.

3. Check for availability

Before settling on a name, it’s essential to check for availability. Make sure the name you’ve chosen isn’t already taken by another company or trademarked. You can check this by doing a quick online search or through a trademark database.

4. Think about the future

When choosing a name, it’s important to think about the future of your business. Will the name still be relevant if you decide to expand your product line or move into a new market? Avoid choosing a name that’s too specific or limiting.

5. Keep it simple

A simple business name is often the most effective. Avoid using complex words or phrases that are difficult to spell or pronounce. A simple name will make it easier for customers to remember and find your business online.

6. Consider SEO

Search engine optimisation (SEO) is an important consideration when choosing a name for your business. Consider including relevant keywords in your business name to improve your search engine ranking. This will make it easier for customers to find your business online.

7. Get feedback

Once you’ve come up with a few potential names, it’s a good idea to get feedback from others. Ask friends, family, or colleagues what they think of your name choices. You can also conduct a survey or poll to get feedback from your target audience.


Choosing a name for your business is a significant decision that requires careful consideration. 

Your business name should reflect your brand identity, resonate with your target audience, and be memorable and unique. It’s important to check for availability, think about the future, keep it simple, consider SEO, and get feedback. 

With these factors in mind, you’ll be able to choose a name that represents your business and helps you stand out in a crowded market.


bottom of page